Website for Dessein de Toit, project-owner assistant and interior architect — two activities united under one SEO strategy, a curve-driven visual universe, and an eco-designed site.
Camille, an experienced project-owner assistant (AMO), was going freelance with a dual ambition: continuing her AMO practice while reinventing herself as an interior architect. With an imminent move from Paris to Les Landes, online visibility became vital: her website had to establish her in a new region, across two professions at once.
The heart of the project was strategic: how do two activities live on one website without diluting its search visibility? The page architecture and internal linking were designed to maximise SEO for each activity, with substantial work on local content. And graphically, I had real fun: arches, curves and textures translate the world of interior architecture into every single block.
An elegant website where each activity has its own universe and search presence, tied together by one identity: rounded shapes, project galleries, direct appointment booking. All eco-designed — Ecoindex score B, cleaner than 92% of pages tested by Website Carbon.
