Digital strategy and e-commerce website for La Fleur Nue, a flower-infusion brand — a poetic universe translated online, SEO-driven from day one.
La Fleur Nue is the story of a young entrepreneur launching an innovative brand in a niche market: flower infusions. It was also my first major project as a freelance web designer. The challenge was twofold: building the whole digital strategy together, and translating the founder's poetic, feminine universe online.
We built the digital strategy from scratch: positioning, site architecture, and a website designed for SEO from the very first mockup, to make the brand visible in its niche. A soft, floral art direction, Figma designs true to the founder's universe, and a WooCommerce build with Stripe payments — the right solution for a launch budget.
A delicate online store that tells the brand's story as much as it sells: a poetic visual universe, clear collections (infusions, gift sets, candles), and search visibility working for the brand. A V2 is in the works: migrating to Shopify for a better UX and sales funnel, along with a brand refresh — launching soon.
