Strategic guidance and creation of the 100% click & collect e-commerce website for La Mentina, an artisan caterer in Bordeaux — SEO, user journey and custom illustrations.
Clémentine was launching La Mentina, her artisan food business in Bordeaux, with a rich offering: a grocery range, catering for individuals and companies, and made-to-order cakes. As a young entrepreneur in the middle of creating her company, she needed support that went beyond the website itself: a real digital strategy, and an online store designed around her 100% click & collect model. Her brand identity, already well defined, had to be respected to the letter.
Six months of working hand in hand: structuring the offering into clear universes (grocery, catering, made-to-order), deep work on the user journey to make click & collect effortless, and a thorough SEO strategy to build local visibility. The site was designed in Figma in line with her brand, enriched with custom illustrations drawn on iPad, and built on WooCommerce — the right choice for a launch budget.
A warm online store that feels like her cooking: a rich but readable catalogue, frictionless click & collect ordering, dedicated catering and special-order pages, and custom illustrations that give the site a one-of-a-kind identity.
Roxanne is incredible! She listens to what you want and finds solutions to get as close as possible to your vision — and on top of that, she's wonderfully creative. Thanks to her, I have a beautiful website that feels like me and showcases my products.