Creation of the Shopify e-commerce site for Salon Septième, a luxury ready-to-wear house in Paris — project management, global strategy and e-merchandising.
Salon Septième is a Parisian luxury ready-to-wear house, with exceptional pieces averaging over €1,000. The challenge: create an e-commerce site worthy of those products — because at that level of expectation, the slightest online approximation costs dearly. It was also the first website I was fully responsible for.
I led the creation of the Shopify site end to end: global digital strategy, coordinating the vendors (web designer, web agency), then day-to-day webmastering. My core mission: e-merchandising — product strategy, categorisation, highlights — so that every piece was presented with the care it deserves.
An elegant, understated e-commerce site true to the house's codes: generous white space, photography in the spotlight, a carefully crafted product journey. This is the project where I learned to translate luxury standards into digital experience — the common thread of my work ever since.
